Does Mindbody take a commission on class sales?

Not on your direct bookings. Mindbody owns ClassPass, a consumer marketplace, and on bookings sourced through that network a cut can apply. Direct bookings on your own site are a separate path.

Does KADRE take a cut of my class sales?

No — 0% platform cut. You're the merchant of record; payments go to your own Stripe account and the only fee is Stripe's standard processing, paid to Stripe.

What's a "network-sourced" booking?

A booking that comes to you through a marketplace's discovery network (like ClassPass), rather than a customer booking directly on your own site. Network-sourced bookings are where a marketplace cut can apply.

Is a marketplace worth it?

It can be, for discovery — but you pay a cut on those bookings and the marketplace often owns the member relationship. Weigh that against building an owned channel.

How do I keep 100% of my sales?

Sell on your own branded channel with a 0%-cut platform. You'll still pay Stripe's standard card processing (that's unavoidable and goes to Stripe), but no percentage of the sale goes to the software vendor.

← Blog

Do booking platforms take a cut of your class sales?

Some booking platforms take a cut of your class sales — often through a marketplace. Here's how marketplace cuts work, and the own-channel alternative that keeps 100%.

Some do, and some don't — it depends on the model. The most common way a platform ends up with a piece of your class sales isn't a line item on your invoice; it's a marketplace. When your booking software also runs a consumer marketplace, bookings that come through that marketplace network can carry a cut. Your own direct bookings usually don't. This page explains how that works, why it matters, and the alternative: selling on your own branded channel and keeping 100% of the price, less only Stripe's standard processing.

Two ways a platform can take a cut

1. Platform-as-merchant-of-record. In some models the platform is the legal seller, collects the money, and pays you out after taking a percentage. Here a cut of your sales is built into the payout.

2. The marketplace cut. More often, the platform charges you a subscription and operates a consumer marketplace that discovers customers and books them into your classes. On those network-sourced bookings, the marketplace can take a cut. The clearest example: Mindbody owns ClassPass (acquired in 2021). A member who finds your class through the ClassPass network is a network-sourced booking, and a cut can apply to it. A member who books directly on your own Mindbody site is a different, direct path.

The nuance matters, so we'll state it precisely: it's not accurate to say "Mindbody takes a cut of all your sales." It's accurate to say Mindbody owns a marketplace (ClassPass) that can take a cut on network-sourced bookings. That "can" and "network-sourced" are load-bearing.

The marketplace tradeoff

A marketplace isn't automatically bad — it can send you members you wouldn't have found. The tradeoff is real, though:

Upside: discovery. New customers who might never have found you.
Cost: a cut of those bookings, and — often the bigger issue — the marketplace, not you, owns that member relationship. The next time that member wants a class, they may open the marketplace app, not your site.

For a studio trying to build a durable, owned membership base, routing acquisition through a marketplace the platform also profits from is a structural tension. You're renting the relationship.

The own-channel alternative

The alternative is to sell on your own branded channel and keep the relationship. That's how KADRE works:

Members find and book you on your own branded site (you.kadre.fit, or your own domain as an add-on) — there's no shared marketplace directory in between.
KADRE takes a 0% platform cut of your sales. You're the merchant of record, so payments go straight to your own Stripe account.
The only transaction fee is Stripe's standard processing, paid to Stripe — no KADRE markup. So you keep 100% of the price, less that standard processing.
KADRE earns from a capped software subscription instead: free up to 50 active members, then $1 per active member per month, capped at $99/month.

You give up the marketplace's discovery, but you keep every direct sale and every member relationship — and your acquisition compounds on a channel you own instead of one you rent.

Which model is right for you?

If discovery is your top problem and you're willing to pay for network-sourced customers, a marketplace-connected platform can help — go in knowing the cut and who owns the relationship.
If keeping your margin and owning your members matters more, an own-channel, 0%-cut platform keeps the economics and the relationship on your side.

Many studios end up wanting the latter as they mature: acquisition they own, no percentage of sales leaking out, and members who come back to their site.

Frequently asked questions

Does Mindbody take a commission on class sales?: Not on your direct bookings. Mindbody owns ClassPass, a consumer marketplace, and on bookings sourced through that network a cut can apply. Direct bookings on your own site are a separate path.
Does KADRE take a cut of my class sales?: No — 0% platform cut. You're the merchant of record; payments go to your own Stripe account and the only fee is Stripe's standard processing, paid to Stripe.
What's a "network-sourced" booking?: A booking that comes to you through a marketplace's discovery network (like ClassPass), rather than a customer booking directly on your own site. Network-sourced bookings are where a marketplace cut can apply.
Is a marketplace worth it?: It can be, for discovery — but you pay a cut on those bookings and the marketplace often owns the member relationship. Weigh that against building an owned channel.
How do I keep 100% of my sales?: Sell on your own branded channel with a 0%-cut platform. You'll still pay Stripe's standard card processing (that's unavoidable and goes to Stripe), but no percentage of the sale goes to the software vendor.

Questions about your studio? Email support@kadre.fit.